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India SME Investments is a private equity fund (registered as CAT II AIF under Securities Exchange Board of India) which focuses on investing in early-growth, small and medium-sized companies primarily based out of/operating in Tier 2/3 centers in India, targeting the lower/middle-class segment benefiting from the conversion of unorganized to organized play, changing consumer preferences, improving financial inclusion, increasing rural demand and improving affordability in healthcare and education.

The Fund is sector agnostic, with a focus on sectors with strong linkage to domestic consumption including FMCG, manufacturing, healthcare, retail, financial inclusion, agri-inputs, and selective industrials. 

India SME Investments continually research sector landscapes to identify differentiated investment ideas. To learn more about us, don’t hesitate to reach out.


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  • Kushal's is one of the largest omni-channel premium fashion jewellery brands in India with 45+ EBO’s across Karnataka, Tamil Nadu, Andhra Pradesh, Telangana, Kerala, Gujarat, and Chandigarh 

  • The fashion jewellery segment in India is highly fragmented with limited organized players

  • Kushal’s has a strong brand recall within consumers seeking exquisite fashion jewellery and has presence across most of the leading high streets and malls



  • Established in 2015, Citykart is a value retailer with 80+ retail stores managing ~1 million sq.ft. in Tier 2/3 cities located in states of Uttar Pradesh, Bihar, Jharkhand, Orissa and North-East region

  • They focus on providing affordable apparels and general merchandise to lower-income groups in India’s hinterland which remains underserved by modern retail

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  • Established in 2016, KrazyBee is a FinTech - NBFC engaged in lending short tenure, small-ticket loans to self-employed and salaried professionals through its technology platform which has more than 1.5 mn active customers across India

  • Setup by technocrats, its robust in-house technology caters to more than 1.5 mn customers seamlessly 



  • Priniti Foods is engaged in manufacturing and distribution of snacks and namkeen food products under its own brand ‘Priniti’, primarily across the Tier III and Tier IV centres of North India  

  • Annually Priniti sells more than 200 million packets of food products 100% of which is through its own distribution network



  • Smartcoin is a full stack digital lending platform focusing on providing hassle free short tenure, small ticket size personal loans

  • Disbursements through the platform are backed by a suite of advanced credit assessment engines created by employing machine learning and data science



  • LokSuvidha is new age lending platform focusing on new 2W financing in the underserved Tier 2+ markets of Maharashtra, Madhya Pradesh and Chhattishgarh

  • End to end loan cycle i.e. from credit assesment to collection is powered by an advanced technology infrastructure developed in-house. Company has best-in-class TAT for loan approval of less than a minute



  • SPCX Pvt. Ltd. operates one of the largest and profitable full-stack B2B platforms in India, Source.One

  • Started in 2018 to streamline the $250 billion Chemicals Distribution Industry, Source.One has grown to become one of the largest in the space in just 3-and-half years.

  • GMV of the Company has grown from ~INR 18 crore in FY19 to INR 1,622 crore in FY22



  • Venus is one of the leading manufacturers of seamless and welded stainless steel pipes in India

  • It caters to 400+ domestic and multi-national customers across industries like chemicals, engineering, fertilizers, pharma, power, food processing, paper, oil and gas sector.

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  • Simpolo is one of the major brands in the luxury / premium ceramic and tiles space having 3 state-of-the-art manufacturing facilities in Morbi, Gujarat

  • Company has a pan-India distribution network with over 1,650 dealers, 230 retailers spread across 23+ states and 400+ cities and towns. It also exports to over 50 international markets

DCX Systems

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  • DCX Systems is one of the leading Indian cos manufacturing electronic sub-systems and cable harnesses for defense and aerospace sector

  • They are the preferred Indian Offset Partners (“IOP”) for foreign original equipment manufacturers (“OEMs”) for executing defense manufacturing projects


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  • Founded in 2008, Magicrete is India’s frontline producer of AAC Products, Drymix Mortars & Precast Construction Solutions

  • Company caters directly to marquee real estate developers / contractors such as DLF, Lodha, L&T, among others. It is present in 102+ cities through 275+ distributors and 800+ retail touchpoints

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  • PolicyBoss is a leading B2B2C InsurTech platform in India, with a network of over 30,000 partners and close to INR 1,500 crore in annual premium


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Mitin Jain has more than 14 years of experience in Private Equity, Investment Banking, and Listed Investing. He is the founder of India SME Investments. In his earlier role, he was the Director and Founding Member at a leading mid-market PE fund with an AUM of US$ 250 mn.

He led investments close to US$ 100 mn across various sectors including BFSI, FMCG, retail, agro-chemicals, healthcare, power ancillary, IT and education.


Join the Team

India SME is always looking for young talents who are passionate about alternative investments and are seeking to build a long-term career in the space.

To join India SME Investments, please email your resume to and we shall get back to you as and when we have an opportunity matching your skills and aspirations.

Analysing Data


Do you have an idea you think we need to know about? Got any questions regarding our work process? Get in touch with us today to schedule an appointment with our investment team.


1302, B-Wing,
Naman Midtown Building, Senapati Bapat Marg,
Mumbai - 400013

Phone No: +91 22 4973 5906

Awfis Residency Square,  

6, Richmond Road,   Shantala Nagar,  

Richmond Town,   Bangalore - 560025

Phone No: +91 86375 85382

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